Social media marketing increase brand perception and awareness since it allows customers to share their experiences about the brand by going out of the boundaries of classical marketing techniques. Shares and comments of different user’s experiences about the brand are affecting new users and directing them to the brand.
It gives a person the opportunity to interact directly with the brand and creates a two-way interaction between the brand and the customer. Customers can reach the brand whenever they want, and they know that there is an area where they can communicate for the solution in case of any problem. This situation also creates the sense of trust between the two sides.
The brand starts to know its customer and the customer finds an opportunity to express their ideas to the brand. Thus the bond and customer loyalty will begin to develop. Customer satisfied with a brand will cause the client not to give up the brand in line with this loyalty, and they suggest the brand with social media shares.